Growth
Business growth: how your money, orders and deliveries are trending against the period before. At the top you pick the dates (Last 7 days, Last 30 days, Last 90 days, This month, Last month, This quarter, Year to date, or your own From and To; both days are included and days are counted in your store's time zone). Four money tiles come first for people who can see finance (Sales, Cost, Net profit, Average order value), one currency at a time with a currency switch when there is more than one, then four order tiles: Orders placed, Delivery success, Conversion and On the road now. Each tile says how it compares with the period before it (for example "up 12% on the period before"; for the two rates, Delivery success and Conversion, the change is in percentage points, such as "down 5 points"), or "new, nothing in the period before" when there was nothing to compare with. Two charts follow: Orders placed (this period, with the period before as a dashed line) and Deliveries (delivered against failed or returned). The money part has two charts: Sales, and Cost and net profit.
On this page
What the numbers mean
- Sales — realized revenue as on the Revenue page (delivered cash orders and paid online orders) plus the shipping you charged customers, before refunds. It is the same Sales line as on Profit & Loss. Currencies are never added together.
- Cost — cost of goods + delivery fees (a failed parcel's fee counts once) + ad spend + approved expenses. Staff pay is one of the expenses, so it is not added again. If some delivered items have no cost entered, the page says Cost is incomplete (lower than it really is) and by how many items; unknown cost is never treated as zero silently.
- Net profit — sales minus refunds minus cost. It is the same Net profit as on Profit & Loss and the Accounting home for the same dates (it now includes shipping charged, so it can be higher than before). It can be negative.
- Average order value — revenue divided by delivered orders, as on the Revenue page.
- Orders placed — orders created in the dates. Orders brought in from another shop (Move to Lazycom) are left out unless the business turned on "Include imported orders", the same as in reports.
- Delivery success — delivered divided by (delivered + failed + returned), among orders whose delivery reached a result in the dates. An order that failed and was then returned counts once. Orders still on the road are not counted as failures. When no order reached a result the tile says "No deliveries yet". Hover the tile to see this definition.
- Conversion — purchases divided by funnel views, across all your funnels. "No visits yet" when there were no views.
- On the road now — orders dispatched or in transit with no result yet, right now (not at the end of the dates).
Common tasks
See whether orders are growing
Look at the Orders placed tile and its comparison, then the dashed line on the chart.
Link to this answerCheck how deliveries are going
The Delivery success tile and the Deliveries chart.
Link to this answerCompare another period
Pick other dates; the comparison is always the period of the same length right before.
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