Page insights

What each number means

• Views: page views that were measured. A reload counts as a view, and the page says how many were reloads. Going back to a page with the browser's Back button without it loading again is the same view, not a new one.
• Median time on the page: half the views stayed longer than this, half shorter. Only time with the page on screen counts. A tab left open with no scrolling, tapping or typing for 5 minutes stops counting, and one view counts at most 30 minutes. "A quarter stayed over" is the 75th percentile. The median is used, not an average, because one long view would distort an average.
• Scrolled halfway / Reached the end: the share of views that scrolled at least half the page, or to the bottom (95% or more of its height).
• How far people got, block by block: the share of views that saw each block of the page, top to bottom. A block counts as seen when half of it, or a good part of a tall one, was on screen. This is more exact than "% of the page", because a page's height changes as images load. A block deleted since shows as "A block no longer on the page".
• Country, System, Browser: the share of views from each. Beyond the 20 countries with the most views of a page on a day, the rest add up as "Other countries". "Unknown" means the country could not be told.
• Time on the page, scrolling and blocks are worked out from views that were not reloads, so someone pressing reload doesn't count twice.

What is on the screen

• Summary tiles at the top: Views (with the change on the same number of days before), Median time on page, Reached the end, and Scrolled or tapped (the share of views where the visitor scrolled, tapped, clicked or typed).
• Views over time: a bar per day (per week or month on a long period), split by phone, tablet and computer. Picking Today or Yesterday shows the last 14 days instead, so there is more than one bar.
• Devices (a ring chart), and Countries, Systems, Browsers as bars, the top five plus "Other".
• How far people scroll: along the bottom, how far down the page (Top, ¼, ½, ¾, Bottom). Up the side, the share of views that got at least that far. Every view starts at the top (100%), and the line falls as people stop scrolling. The sentence under it says the same in words, for example "62% of views got a quarter of the way down, 41% got halfway, and 19% reached the bottom". Tapping a point on the line says it for that point.
• Your pages: cards on a phone, a table on a wide screen. Opening a page shows its scroll map: each block, top to bottom, coloured stronger the more views reached it, so where the colour fades is where people stop. The page also has a Time on the page chart.
• One date button ("Last 30 days") opens the periods and Custom dates. The All / Phone / Tablet / Computer buttons narrow everything except countries, systems and browsers, which are kept for all devices together.
• Click map, on a page's own view: the page as it is now, drawn at phone, tablet or computer width, with a glow where people tapped and clicked. The stronger the glow, the more clicks. With All devices it is drawn at the width most views came from. Next to it, By block: each block's clicks, and how many landed on something that does nothing (a picture, a heading, plain text). Many of those usually means people expected a link there. "Clicked something" is the share of views with at least one click.

Click maps: what is counted

• A click or tap, as the block it landed in and where in that block, to a tenth of the block's width and height. Never the exact point, never any text, link address or anything typed.
• What was clicked: a link, a button, a form field, or nothing.
• At most 50 clicks in one spot and 1000 in one view are counted, so a stuck button or someone tapping again and again can't swamp the map.
• A click made with the keyboard (Enter on a link) is not counted: it has no place on the page.
• The map is drawn on the page as it is now. If a block was changed since the clicks were counted, its glow is only approximate. Clicks of a block that is no longer on the page are listed but not drawn.
• Like the rest of Page insights: no cookies, no visitor id, raw measurements deleted after 14 days, daily totals kept 13 months.

Days and time zone

Days are your business's own days, in the time zone set for your business, like every other report. If you change the time zone, days already counted stay as they were, and new views count in the new zone. Figures for today are brought up to date through the day; yesterday's are complete the next morning.

What is not counted

• Visits from a browser that is signed in to Lazycom, on the same address. On your shop's own address (yourshop.lazycom.io) the sign-in isn't visible, so your own visits there may count.
• The page editor, previews and template previews: never measured.
• Bots and link previews that say they are bots, and views under half a second with no scrolling or tapping.
• People whose browser has scripts turned off.

Privacy

Measured without cookies and without storing anything in the visitor's browser. No visitor is identified or followed from page to page. No IP address and no browser details beyond the family names above are kept. The raw measurements are deleted after 14 days; the daily totals are kept 13 months.

Common tasks

• Find where people stop reading: open the page and look at its scroll map. Where the colour fades between two blocks is where many people leave.
• Compare phones and computers: open the page and press Phone, then Computer. Phone visitors often scroll less far.
• "How far do people scroll on my order page?": open Page insights, press the funnel's checkout step in Your pages, and read Reached the end and the scroll map.
• "Do people tap my picture thinking it's a link?": open the page and look at By block, next to the click map: clicks on something that does nothing.

Limits and plan gating

Page insights is on plans that include the page_insights feature. Without it the screen says it comes with a higher plan, and your pages are not measured at all. Requires See analytics (who has it: Owner, Admin, Manager, Accountant, Data analyst, Viewer). Lazycom can lower the share of views measured, or pause measuring for everyone; the shares stay right, the view counts drop.