Analytics

Pick a period; figures are shown per currency actually present, e.g. "No orders yet" when there's nothing in the window.

These cover whole days in your store's time zone: Today and Yesterday are one day, This month runs from the 1st to today, Last month is the whole month before. "Last 7 days", "Last 30 days" and "Last 90 days" are windows that end now. The choice stays in the page address, so a refresh or a shared link shows the same period.

Under the period buttons, choose a From date and a To date and press "Show these dates". Both days are included. The dates stay in the page address, so the page can be bookmarked or shared. The From date must be on or before the To date, the To date can't be in the future, and the range can be up to three years; otherwise the page says what is wrong and shows the last 30 days. Every figure and chart follows the dates.

From your store's first order, contact or creation date up to now (the dates are shown at the top of the page). Charts show one point per day for short ranges, per week for a few months, and per month for years, so a long range stays readable.

It compares new contacts with the period of the same length just before the one you picked (for example the 30 days before the last 30 days). It is hidden for "All time", and when the earlier period had no new contacts, because a change from nothing is not a percentage. Dates are shown with the month as a word (for example 14 Oct 2026) in your store's time zone.

"Confirmed sales (not yet paid)" sits beside Payments Received. It counts orders you or the buyer confirmed whose money has not arrived: cash on delivery before the parcel is delivered, or a bank transfer you have not marked as received. It is shown per currency, is never added into Payments Received (revenue), and an order leaves it when it is delivered and paid (cash), marked as paid (bank transfer or cash), cancelled, or refunded. Payments Received is net of refunds: a part refund lowers it by the amount refunded and a full refund removes the order. It uses the same "confirmed" as the Sales page. It only shows when there is something waiting.

Top Funnels and the Conversion rate section show which funnels are working. A funnel's Purchases are its checkout orders that are sales: paid card orders and placed cash-on-delivery orders. A card payment not finished yet, a bank transfer not yet confirmed, and failed or refunded orders don't count. An upsell taken after the checkout is not a second purchase, but its money is in the funnel's revenue (paid orders only). Views count every step page view. Orders placed before 3 October 2026 weren't linked to their funnel, so older periods can show fewer purchases.

The Email performance chart shows Sent/Delivered/Bounced totals across ALL broadcasts and automations combined, not one campaign at a time (see Broadcasts/Automations for per-send figures).

Top Contacts ranks contacts with orders.