A/B Tests
Splits traffic between Variants of a Page to compare Views, Conversions, and Conv. rate, with a Weight per variant (must total 100%) and either an automatic or manually declared Winner.
On this page
Common tasks
Start a test
On the list page, name it, pick a Page, add 2+ Variants (defaults to "Variant A"/"Variant B" at 50/50), then "Start test" on the detail page (a new test starts as Draft). A test with nothing published shows "No A/B tests yet."
Link to this answerRead the results
The detail page's Views/Conversions/Conv. rate per variant, plus a significance banner: "A clear winner has reached statistical significance (95% confidence)" once significant, "No significant winner yet — the test is still collecting data" while running, with a Best p-value shown when under 1.
Link to this answerDeclare a winner
"Declare a winner manually" (only while running or completed, with variants present): pick a variant, "Declare winner" — confirms "Promote this variant to the page? The current page content will be replaced," since it overwrites the page's live content.
Link to this answerStop a test
"Stop test" — confirms "Stop this test and mark it completed?"
Link to this answerDelete a test
"Delete" — confirms "Delete this test? This removes it and its results."
Link to this answerNo task matches. Try fewer words, or search all of Help.
Limits and plan gating
A/B Tests are on plans that include the ab_testing feature; visible-but- locked (with an upgrade path) otherwise. Requires Build pages and funnels (who has it: Owner, Admin, Web designer).
Funnels are split tested from the funnel itself: "Split test this step" on a step card, or "Split test the whole funnel" at the top (see Funnels). The list here shows every test with what's tested ("Page", "Funnel step" or "Whole funnel"); a funnel test's name and "Results in the funnel" open the funnel, where its visitors, orders, sales and "Pick winner" are.
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