Tracking & SEO
Tracking pixel and SEO configuration, per site: Meta (Facebook) Pixel ID, TikTok Pixel ID, Snapchat Pixel ID, GA4 Measurement ID, Google Ads Conversion ID, and a Google Search Console Verification Token. Pixels fire client-side on the public site AND on your funnel steps, only as far as each visitor's cookie choice allows (see "Cookie consent" below); the verification token renders as a meta tag in the page head.
On this page
Common tasks
Connect Meta/TikTok/Snapchat pixels
Paste the Meta (Facebook) Pixel ID, the TikTok Pixel ID and/or the Snapchat Pixel ID.
Link to this answerSend your sales to Meta from our servers too (Meta Conversions API)
Once the Meta Pixel ID is saved, a "Meta Conversions API (server events)" box appears directly under the Meta (Facebook) Pixel ID field, not at the bottom of the page (until the ID is saved, a line under the field says so). Ads > Pixels and the funnel step's "Ad pixel event" note link straight to it. Paste the Meta access token there and Save token (it is never shown again; Replace and Remove change it). See the Ads article ("The shop's own sales sent from the server") for what is sent and when.
Link to this answerChoose what each funnel step reports
In the funnel editor (Funnels → the funnel), every step has an "Ad pixel event" menu. See the Funnels article ("Ad pixel events").
Link to this answerConnect analytics/ad tracking
Paste the GA4 Measurement ID and/or Google Ads Conversion ID.
Link to this answerVerify the site with Search Console
Paste the Verification Token Google Search Console gives you.
Link to this answerSave
One form, one Save; confirms "Saved. Pixels and SEO settings are live for this site."
Link to this answerNo task matches. Try fewer words, or search all of Help.
Cookie consent (on every store, automatic)
Every store's public pages and funnel steps show a cookie banner, run by Lazycom; there is nothing to switch on (you can reword it and link your privacy policy: see "Cookie banner card" below). It is headed "<store name> uses cookies" and has "Reject all" and "Accept all" buttons of the same size, plus "Choose" for picking categories one by one.
- Visitors in the EU/EEA, the UK, Switzerland and Brazil (and anyone whose country can't be told) must choose first. Until they accept, no pixel loads and Lazycom doesn't record which ad brought them.
- Everywhere else (Nigeria and the rest of Africa included) pixels are on by default and the banner is a notice: no click is needed. "Reject all" turns them off for that visitor and is remembered; under "Choose", Analytics and Marketing show switched on, and switching one off and saving turns it off. Lazycom decides which countries ask first (a platform setting, not a store one), so a store owner can't change this.
- Categories: Meta, TikTok, Snapchat and Google Ads pixels, plus Lazycom's own ad-attribution cookie (which ad, or which website, led to an order: for a website only its address, never the page or what was searched), count as Marketing. GA4 counts as Analytics.
- Changing the pixels asks again: adding or removing a pixel ID here shows the banner again to visitors who had already chosen, because the list they agreed to has changed.
- Visitors can change their mind with the "Cookie settings" link at the bottom of the page.
- Your store's banner is separate from Lazycom's. Lazycom's own website (sign-up, pricing, plan checkout) asks its visitors on its own banner; a choice made there never counts for your store, and yours never counts for Lazycom.
- Effect on your numbers: pixel events and ad attribution only count visitors who allowed them, so ad-platform figures and the order channel can read lower than before, mostly from EU/UK traffic.
- Cookie policy page (made for you): every store has one at
yourshop.lazycom.io/cookie-policy, linked from the banner as "Cookie policy". It lists the cookies your pages use, grouped Necessary / Analytics / Marketing, naming only the pixels you have added, and has a "Change cookie settings" button. It updates itself when you change your pixels. To use your own instead, publish a page with the addresscookie-policy; yours wins. - Using your own consent tool (Cookiebot and similar) is not available: stores can't add outside scripts.
Cookie banner card (same page, below the pixels)
Three steps and a live preview, with its own Save cookie banner button (confirms "Saved. Your cookie banner is live on your pages and funnels.").
- How the banner explains cookies: the "Use my own words" switch. Off = the standard message. On = write why your store uses cookies (up to 300 characters). Lazycom always adds the closing sentence ("Nothing like that runs until you choose." for EU/UK-type visitors, "You can turn this off now or later." for everyone else), so you can't leave it out. Saving new words shows the banner again to visitors who had already chosen.
- Your privacy policy (optional): type the address of one of your pages (e.g.
privacy) or a full link starting withhttps://. The banner shows a "Privacy policy" link and the cookie policy page links to it. Anything else (http://, other kinds of links) is refused with a message. - Your cookie policy page: nothing to do; "View cookie policy" opens it.
- Preview: switch between "EU, UK and similar" and "Nigeria, Africa and elsewhere" to see both versions. On your pages the banner uses your brand colour.
Limits and plan gating
No plan feature gates this page. Requires Change settings (who has it: Owner, Admin).
Still stuck?
Tell us what you were trying to do and we will help you finish it.
Still stuck?
Ask Lazzy in your dashboard. It can look at your own orders and settings with you.